A Showroom is Worth a Thousand Words

December 6, 2017


If you think about the transition to online shopping that is going on, it's all about convenience and saving time (and hopefully) money. Once you've visited the site, scrolled through the offerings and clicked "buy" you can simply put your feet up and wait 

for the delivery.


It is easy and understandable.


But not so fast.


What happens when the reality doesn't meet the expectations? 

The time and money saved can be misleading because a digital picture is not necessarily worth its weight in savings.

The item arrives and you get that sinking feeling that it wasn't quite what you expected.

It looked good enough online, but it didn't quite fit the bill.

Sure, some purchases don't need the stringent test of touch and feel, but others buys like furniture, you simply need to be there. 

Truth is, the savings aren't even that real.

We recently price compared "like for like" on items of furniture available online outlets with the same items here at BC. 

It was a fascinating exercise because we found we were usually the more cost-effective option.

Then throw in the sensory aspects of touch, feel and sight, and those perceived savings seem a little short-sighted. 


How can you choose a seat without sitting on it? 

How can a dresser be delivered without experiencing the smooth motion of the drawers?

Some things need to be seen to be believed, and some of the online price savings, simply cannot be believed.

So even if you are going to purchase online, 

swing by our showroom first.

Love at first sight also includes love at first touch and feel.




Britt Carter

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